Serious Game Classification

Moneycureuil Skyrock (France), Caisse díépargne (France), 2008 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS PLAY
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Play-based
(designed without stated goals)