Serious Game Classification

118 118 Nummerjakten Hajtech Produktioner (Sweden), E-game AB (Sweden), 1999  

Informations Analyses Discussion
 

Classification

RETRO SERIOUS GAME
(Advergame)

Keywords

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
Age : 12-16 / 17-25
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

Similar games


118 118 Nummerjakten This game puts you in the shoes of a warehouse employee who must break open the wooden crates scattered across the game's play field. You are in search of the numbers 118 118 which are hidden amongst the crates. But be aware you are not alone! Also wandering the maze are a number of ghosts out to get you. Breaking open a crate can reveal either nothing, a glowing star, a cherry or another ghost. Picking up one of the glowing stars highlights one of the numbers 118 at the bottom of the screen. Collecting all 6 will end the level. The cherry gives you bonus points. You can also kick the boxes across the screen, if you hit one of the ghosts you kill it.

The back story here is rather slim. Apparently the ghosts are out to seed chaos, their life force, by hiding the phone number 118 118 from the public.

This is an early example of a game used as a pure marketing tool, 118 118 being Sweden's leading directory assistance service at the time. In fact, an ad for Telia, the telephone company offering this service, is displayed upon the completion of each level. [source:mobygames]

Distribution : Retail - Commercial
Platform(s) : PC (Windows)

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