Serious Game Classification

Dodge Midnight Racers Chrysler (U.S.A.), 2002  

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 35-60
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)



Dodge Midnight Racers Distribution : Internet - Free
Platform(s) : Browser

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