A special version of the game "4x4 Evo" freely distributed on the Internet by Chrysler in order to promotes the models of the Jeep brand.
To get the game, which also promoted the new Jeep Wrangler Rubicon model to be launched this fall, users had to fill out an online registration form.
About 10,000 asked for the CD version to be sent to them. But 50,000 people downloaded the game right from the site. The download file was 50 MB, a size to large to be practical for dial-up Internet users. Statistics gathered from the Web site showed that most people downloading the game did so during the workday by using super fast T1 lines at corporations.
"We thought that the average gamer was an acne-prone adolescent male. We were all wrong, we found the audience was older and more in line with our target purchaser."
More importantly, the game brought buyers to Jeep showrooms. Bell says that 14 percent of the 4,000 initial orders for the Jeep Wrangler Rubicon have come from people who registered for the game.
"Needless to say, we're impressed," he said.
The test was so successful that DaimlerChrysler commissioned a full-featured customized version of the EVO 4x4 driving game that will showcase the Rubicon. It's being timed to capitalize on the buzz surrounding the off-road vehicle as it arrives in dealer showrooms in October. The game will be on CD and released for sale on Microsoft Xbox and Sony PlayStation2 consoles.
Distribution : Internet - FreePlatform(s) : PC (Windows)