Serious Game Classification

Etre Marin : La Guerre des Mines Tribal DDB Paris (France), Marine Nationale / Ministère de la Défense (France), 2009 Play it Now !

Informations Analyses Discussion
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Action - Bomb - Marine - Military - Serious game - War

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • State & Governement
  • Military & Defence
  • Advertising

Audience

This title targets the following audience:
 Age : 12-16 / 17-25 / 25-35
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick
1 analysis

Comments

Taxonomy
  • "A game that promotes the French Marine Corps to help them recruit new soldiers."

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Etre Marin : La Guerre des Mines A serious game to promote military marine related jobs, and recruit new soldiers for the French Marine Corps.

This game cast you as a sea bomb-defuser: find the bomb and defuse it without hurting your crew.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

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