Serious Game Classification

Absolut Search V&S Vin & Sprit (Sweden), 2006 Play it Now !

 

G/P/S model

SERIOUS GAME
(Advergame)

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
Age : 17-25 / 25-35 / 35-60
General Public & Students

Keywords

Comments

Taxonomy